You have your online store and you’re selling your products (whether they’re yours or your suppliers). But at somet point it’s time to grow  your business, and to sell more products online. How do you do it?

Here are 3 tips to sell more of your products on the internet:

1. Let you customers build trust in you. You can achieve this in several ways. Have a blog as well, with a prominent link on your frong page that your customer can easily access. Make sure you regularly post on your blog. Have an About page, that has your real life picture, maybe with with and kids around you, happily laughing. Don’t post a passport photo, you will scare away your customers . Have a newsletter that your customers can subscribe to and send them useful information, regularly (but not on a daily basis). Don’t try to sell them right away in your first newsletter editions. Give them truly useful info that they can apply right away. Or give them tips on how to use the products they’ve bought (or are about to buy) from you.
2. Use Testimonials. Once you build up a customer base, it is important to be on a first name basis and exchange at least an email or two with each of them (or at least based on how much they purchased). If they are happy with your business, ask them for a testimonial. If they are truly happy with you, they will go over and above giving you that free piece of information, as they will feel that they are also doing something for you. Quid pro quo.
3. Use PPC (pay per click advertising) to be visible on the Google front page search engines. Use specific keywords that your shoppers are mostly typing in, so that they find you easily. Once they click on your link, your great shop will get them to buy (of course, this presupposes a great shop in the first place. You already have that, right?). But make sure you watch your spending. Cap the spending daily or weekly (or even monthly) limit. It’s very easy to forget that and you’re suddenly slapped with $5000 that you have to pay to Google for having shown your ads non-stop for the last weeks. Of course, you might purposefully go for it. But if you don’t really know much about ppc, take one step at a time, and go with caution.

These tips should help you gain more visibility with your customers, get new customers to sell more. Implement one of these methods asap, and once it’s working, implement the second method. And then the next. And if you have multiple online stores, repeat the process with each and any of them.